How to launch a food delivery company in 2023?

How to launch a food delivery company in 2023?


Sajal Nehra


Even if you already own a restaurant or are planning to open one, going online would help you grow more quickly. Although it would seem difficult to launch a meal delivery company from scratch, all you need is a great idea, the right tools, and the drive to see it through. Even though we are confident you have the motivation to see the plan through to completion, all you really need are some pointers and directions because the better your idea, the better it will be for your company. You have a number of responsibilities, including managing your technological assets, business plan, revenue model, distribution app, and other factors. Therefore, this article will assist you in starting a food delivery service regardless of your level of industry experience.

Is it profitable to invest in a food delivery business?

There is no doubt that an investment in the food delivery industry would prosper since it is one of the industries that is currently growing the fastest. According to Statista's yearly forecasts, the platform-to-consumer industry will have a projected volume of $291.10 billion by 2027. Its CAGR is 8.24% right now. By the end of that year, 19.1% of users are anticipated. Food Delivery 1.png More precisely, the market for US online meal delivery apps is anticipated to grow at a CAGR of 10.5% from 2021 to 2027, reaching $42.6 billion. Since the epidemic, these numbers have considerably increased. People may have grown accustomed to the convenience of ordering food online because of this. You will see that Millennials and Gen Z make the most of meal delivery applications when you look at the demographics of the users. They are people who range in age from 23 to 38. According to statistics, 81.75% of Millennials and Gen Z place at least one weekly online food order. Keeping all of these points in mind, it is safe to say that if you are planning to open a delivery food business, the future will likely be bright.

There are various business models for food delivery

Choose a food delivery app business model that best fits your sort of business before you start developing the app. You can look at a couple of them below:

Aggregator business model

This business concept for online food delivery offers a platform that connects customers and businesses. It accomplishes this by connecting a variety of restaurants to its platform. The clients can then visit a variety of restaurants all in one location. When starting a food delivery business, you can use a subscription model to charge eateries and customers to use your platform. This will be a safer choice for making sure your business makes a profit.

Order and delivery model

In this business model for food delivery, the proprietors of the restaurant contract a delivery service company to make prompt and effective deliveries. Since they are in charge of the delivery, the third-party delivery service determines the delivery costs for food orders. If you are a food business owner who does not want to invest in a delivery fleet but still wants the food to reach your consumers at home, this business model is appropriate for you. To manage the delivery, you can work with logistics companies like Swiggy, Zomato, etc. To make sure your services live up to the promises made to the clients, it is crucial to monitor and ensure the delivery partner.

Full-service business model

As the name implies, you handle all aspects of food preparation and delivery. Since everything would be done in-house, a substantial investment will be needed. However, with this approach, you will have complete control over the entire process, which should result in significantly higher earnings. McDonald's and Domino's are two successful examples of this concept.

How can I start a food delivery business online?

Food Delivery 3.png After choosing your preferred business model, you can be doubly confident that developing a meal delivery application is a good idea with a great chance of success. But it's always a good idea to be aware of the market, your rivals, and any potential obstacles as you embark on this development process. A methodical strategy will assist you in successfully achieving the desired outcomes. The following are the steps you can take to launch a meal delivery business:

Study the market

Start by conducting in-depth market research on meal delivery. You may use this to create the menu for your restaurant and combine your love of food with a way to make money. Build a suitable entry strategy by putting your attention on understanding market dynamics. Here are some critical considerations:


A significant section of the market for food delivery services is controlled by rival platform-to-consumer and restaurant-to-consumer operators who manage their own delivery logistics. To position your business favorably in relation to the products and services offered by these competitors, research their pricing strategies, online menus, and marketing strategies.

Opportunities and threats

To compare key elements of your business with those of your competitors, perform a strengths, weaknesses, opportunities, and threats (SWOT) study. With the aid of the analysis, you may capitalize on your advantages, assess your weaknesses, grasp new opportunities, and identify risks.

Target Audience

You must be aware of the target market you are aiming for. Your target market will be your current customers if you currently run a restaurant. However, if you're launching a firm, choose a market where you can have the largest impact. The menu needs to reflect both your own culinary style and the preferences and requirements of your target market.

Establish your budget and costs

Business owners estimate that the launch expenditures for a meal delivery service are typically between $3,000 and $25,000, with monthly overheads ranging from $600 to $10,000. Let's talk about some significant expenses related to launching and running a meal delivery service:


For a new restaurant, you will require a location, kitchen equipment, interior design, flooring, etc. However, if you only want to get started with a modest cost, a cloud or virtual kitchen is an excellent choice. Your inventory expenses can be greatly decreased.

Technology costs

The price range for starting a meal delivery service is between $30K and $60K. The complexity, features, development team, location, and other aspects of the app affect the cost. But if you work with a food delivery app creator, you can cut costs.

Business license and insurance

A meal delivery service's initial launch costs are increased by the cost of getting a relevant business license and insurance. Take liability insurance and business auto insurance as examples. Furthermore, a few states require employers to carry worker's compensation insurance. Keep an eye on these standards, as they are constantly changing.

Marketing Cost

The expense of marketing and advertising also has an impact on the price of starting a food delivery service. Advertising on social media, in banners, by email, etc. will help you reach millions of internet users with your business.


Due to the cost of logistics, starting a meal delivery service will be more expensive. If you plan to own the fleet for your food delivery service, you will need to make investments in the vehicles and the salaries of the drivers. If not, you might ask third-party delivery service providers to provide food in exchange for a 20%–30% commission.

Prepare your licenses

You probably already have the necessary licenses if you run a restaurant. However, if you're just getting started, ask the town or city clerk's office what licenses you need. Since regulatory requirements vary from state to state, detailed information on state licenses and permits can be found on the U.S. Small Business Administration (SBA) website.

Create channels for receiving orders

You can receive orders through a variety of methods, including phone, SMS, WhatsApp, email, websites, apps, and even social media. Your social media profiles can serve as a versatile tool, helping you with both order fulfillment and brand promotion. Build your website, take orders, and manage deliveries all at once by using food delivery software. The program ought to have POS connectivity and GPS tracking capabilities. Some food delivery services charge flat fees per order or a percentage of total revenues. You can experiment with such models.

Configure delivery options

You must decide on a shipping method before you even think about beginning a food delivery business. Setting up a shipping infrastructure and deciding when to launch a meal delivery business are both necessary. When is the best time to get food delivered? When is the best time to use your meal delivery service? Consider the area you wish to deliver to. You must decide whether to distribute food locally or throughout the country, as well as whatever areas of the city or country you want to service. Following that, you may decide when and on what day of the week to serve food. If you want the food delivered late at night, that is something else to think about. It makes sense to take the weather into account when deciding when to have meals delivered. There may be a party going on and it may be chilly outside. Food deliveries should not be made when it is too cold outside. Furthermore, the weather can be excessively hot. You should also take your neighborhood's activities into account. The ideal day of the week for food delivery to clients must be considered.

Start your brand promotion

Once everything is set up, you need to let your customers know that you're starting a food delivery service. To market your brand and promote your app, use a variety of media. Use analytics tools to create appropriate engagement strategies and social media marketing tools to send promotional messages. You can also run SMS or WhatsApp campaigns to inform customers about the deal of the day, the chef's special, discounts, and more. Due to their effectiveness, food delivery firms offer free digital marketing methods like push alerts, SMS, loyalty programs, and email marketing templates. Share your food preparation techniques with your consumers so they are aware of how well you maintain cleanliness and hygiene in your establishment. Additionally, the proper conduct of the delivery team must be closely tracked and scrutinized. Their reliability and considerate behavior might promote your business.

Monetize your food delivery business through different channels

Food Delivery 4.png In order to launch a food delivery service in 2023, you must decide on revenue streams that will generate enough money for you to recover your investment and earn a profit. The typical revenue creation process for meal delivery businesses is as follows:

Restaurant charge

For including their advertisement or menu on your platform, restaurants and shops will pay a fee. The higher they are on the list, the more they will have to pay. You will then deliver the food on their behalf and include them in your app.

From each order's commission

Typically, the food delivery service receives a 20–30% commission from each meal order. This implies that you will provide your company with a predetermined percentage of each order.

Customers pay a delivery cost

Most of the expense of delivery is covered by the customer. The food that is brought to them is paid for by them. The distance to which the order must be delivered determines the price.


This is a common way of earning revenue. Brands and businesses choose to show their advertisement on the app, and for showcasing that ad, they are required to pay some amount to the platform.

How Remotestate can assist you with the start-up of your food delivery company?

Working with an app development firm like Remotestate, which is prepared to create the finest solution for your company, will be the first step in the development of your on-demand food delivery service. Our goal has always been to create unique solutions for each client that achieve desired results and more. In order to provide them with digital solutions for their applications and websites, Remotestate has collaborated with numerous global businesses. When starting your food delivery company, Remotestate may be the app development company you're looking for. Your firm will advance to the next level with the assistance of specialists who will mentor you through the full development process. So please contact us.